- Customer Decision Node Mapping — Where in their journey are customers asking AI for help?
- Prompt Set Development — What specific questions matter most for your business?
- Topic Clustering — How do related queries group into themes you can dominate?
- Priority Scoring — Which prompts have the highest business impact?
- Baseline Establishment — Know where you stand before you start optimizing
AI Citation Management
Engineering Trust and Authority in AI Search
The Complete AI Measurement Ecosystem
In SEO, success was clear: identify your target keywords, track your rankings, measure progress. In AI search, most companies are lost — they don't know what to measure or what success looks like. We solve this by building your complete AI measurement ecosystem: identifying the prompts and topics that matter for your business, tracking your visibility against them, understanding how AI perceives your brand, and showing you exactly where you're winning vs. losing to competitors.
Prompt & Topic Framework
Just like SEO starts with keyword research, AI visibility starts with prompt research. We map your customers' decision journey to identify the specific questions they ask AI when researching, comparing, and choosing solutions like yours. Then we build your prompt portfolio — the set of queries that actually matter for your business.
Visibility Tracking
Once you know what prompts to track, we monitor your presence across ChatGPT, Perplexity, Claude, and Google AI Overviews. See exactly where you're appearing, where you're absent, and how your visibility changes over time.
- Citation Tracking — Every time AI references your brand across platforms
- Mention Monitoring — Real-time alerts when AI discusses your brand
- Platform Coverage — ChatGPT, Perplexity, Claude, Google AI Overviews
- Visibility Scoring — Your presence strength per prompt cluster
- Trend Analysis — How your visibility changes week over week
Competitive Intelligence
Know exactly where competitors appear but you don't. See their share of voice across your priority prompts. Identify the gaps where you're losing opportunities — and the openings where you can win.
- Share of Voice — Your visibility vs. competitors per prompt cluster
- Gap Analysis — Prompts where competitors appear but you don’t
- Opportunity Mapping — Where you can win with focused effort
- Competitor Tracking — How competitors’ visibility changes over time
- Benchmark Reporting — How you stack up against industry leaders
Brand Perception Analysis
It's not just whether AI mentions you — it's how AI describes you. We analyze the language, framing, and positioning AI uses when discussing your brand, revealing perception gaps that could be costing you business.
- Sentiment Analysis — Is AI positive, neutral, or negative about your brand?
- Brand Framing — How does AI position you vs. how you want to be positioned?
- Attribute Association — What characteristics does AI connect to your brand?
- Perception Gaps — Where AI’s view differs from your intended positioning
- Reputation Signals — Early warnings of perception shifts
Reporting & Insights
Clear dashboards that answer the question: 'Are we winning?' See before/after comparisons, trend lines, success metrics, and actionable insights — delivered in formats your leadership team will actually use.
- Executive Dashboards — High-level visibility metrics for leadership
- Before/After Comparisons — Proof of progress per prompt cluster
- Trend Analysis — Visibility trajectory over weeks and months
- Success Metrics — KPIs that matter for AI visibility
- Actionable Insights — What to do next based on the data
- Framework
-
Prompt & Topic Framework
Just like SEO starts with keyword research, AI visibility starts with prompt research. We map your customers' decision journey to identify the specific questions they ask AI when researching, comparing, and choosing solutions like yours. Then we build your prompt portfolio — the set of queries that actually matter for your business.
- Customer Decision Node Mapping — Where in their journey are customers asking AI for help?
- Prompt Set Development — What specific questions matter most for your business?
- Topic Clustering — How do related queries group into themes you can dominate?
- Priority Scoring — Which prompts have the highest business impact?
- Baseline Establishment — Know where you stand before you start optimizing
- Tracking
-
Visibility Tracking
Once you know what prompts to track, we monitor your presence across ChatGPT, Perplexity, Claude, and Google AI Overviews. See exactly where you're appearing, where you're absent, and how your visibility changes over time.
- Citation Tracking — Every time AI references your brand across platforms
- Mention Monitoring — Real-time alerts when AI discusses your brand
- Platform Coverage — ChatGPT, Perplexity, Claude, Google AI Overviews
- Visibility Scoring — Your presence strength per prompt cluster
- Trend Analysis — How your visibility changes week over week
- Competitive
-
Competitive Intelligence
Know exactly where competitors appear but you don't. See their share of voice across your priority prompts. Identify the gaps where you're losing opportunities — and the openings where you can win.
- Share of Voice — Your visibility vs. competitors per prompt cluster
- Gap Analysis — Prompts where competitors appear but you don’t
- Opportunity Mapping — Where you can win with focused effort
- Competitor Tracking — How competitors’ visibility changes over time
- Benchmark Reporting — How you stack up against industry leaders
- Perception
-
Brand Perception Analysis
It's not just whether AI mentions you — it's how AI describes you. We analyze the language, framing, and positioning AI uses when discussing your brand, revealing perception gaps that could be costing you business.
- Sentiment Analysis — Is AI positive, neutral, or negative about your brand?
- Brand Framing — How does AI position you vs. how you want to be positioned?
- Attribute Association — What characteristics does AI connect to your brand?
- Perception Gaps — Where AI’s view differs from your intended positioning
- Reputation Signals — Early warnings of perception shifts
- Reporting
-
Reporting & Insights
Clear dashboards that answer the question: 'Are we winning?' See before/after comparisons, trend lines, success metrics, and actionable insights — delivered in formats your leadership team will actually use.
- Executive Dashboards — High-level visibility metrics for leadership
- Before/After Comparisons — Proof of progress per prompt cluster
- Trend Analysis — Visibility trajectory over weeks and months
- Success Metrics — KPIs that matter for AI visibility
- Actionable Insights — What to do next based on the data
Why Choose Search Edge?
Most companies don't even know what to measure in AI search. We give you the complete picture — from identifying what matters to tracking how you're doing to understanding how you're perceived.
We don’t just track generic metrics. We build your custom prompt portfolio — the specific questions your customers ask AI when they’re comparing solutions like yours.
Track your visibility against the prompts that actually drive business — not vanity metrics. Know exactly where you’re winning and where you’re losing to competitors.
It’s not just whether AI mentions you — it’s how AI describes you. We reveal the sentiment, framing, and positioning that shapes customer decisions.
Every report comes with clear next steps. Know exactly what to do to improve your visibility where it matters most.
Work Process
Our process is designed to be both strategic and agile. We start by analyzing your current citation landscape, then develop a custom strategy to address your specific needs, and finally, execute that strategy with precision and care. We are your partners in building a strong and resilient brand reputation.
Book Your Free GEO Strategy Call
In just 30 minutes, we’ll review your brand’s AI search visibility and outline quick wins. No fluff, no obligation, just practical next steps.
Frequently Asked Questions
AI citation management is the process of monitoring, analyzing, and influencing how your brand is mentioned and represented by AI-powered search engines. It's about ensuring that your brand is not only visible in AI-generated responses, but also that it is portrayed accurately and positively, building trust and authority with your audience.
As more and more consumers turn to AI for information, your brand's reputation is increasingly being shaped by how it is cited by these platforms. Proactive citation management is essential for protecting your brand, building trust, and ensuring that you are part of the conversation in your industry.
We use a combination of proprietary and third-party tools to monitor a wide range of AI platforms, including ChatGPT, Perplexity, and Gemini. This allows us to track every instance your brand is mentioned, providing you with a comprehensive view of your AI citation landscape.
While we cannot directly remove information from AI platforms, we can work to address negative or inaccurate citations by promoting positive and accurate content. This helps to ensure that your brand is represented in the best possible light, and that your audience has access to the most accurate information.
The ROI of AI citation management can be seen in a number of ways, including increased brand awareness, improved brand sentiment, and more qualified leads. By building a strong and positive reputation in the AI ecosystem, you can attract more customers and grow your business.
The first step is to schedule a consultation with our team. We will conduct a comprehensive audit of your current AI citation landscape and develop a custom strategy to help you achieve your business objectives. We are your partners in building a strong and resilient brand reputation in the age of AI.