B2B software buying has changed. Buyers ask AI: ‘What’s the best [software type] for [company size/industry]?’ ‘Compare [Your Product] vs [Competitor]’ ‘What integrates with [existing tool]?’ We optimize for the vendor evaluation prompts that determine who makes the shortlist.
SaaS & Technology
Engineering AI Search for Software Discovery and Vendor Selection
When Buyers Ask AI 'What Software Should I Use?', Is Your Product the Answer?
B2B software buying has fundamentally changed. 89% of B2B buyers now use AI in their purchasing process. 50% start their vendor research in ChatGPT, not Google. When a procurement team asks 'What's the best CRM for mid-market companies?' or 'Compare Salesforce vs HubSpot vs alternatives,' AI is shaping which vendors make the shortlist. If you're not being cited, you're not being considered.
We help SaaS companies become the solution AI recommends. We don't just optimize your website—we engineer the authority signals, competitive positioning, and content structure that gets your software cited when buyers ask AI for recommendations.
Vendor Selection Optimization
When buyers ask AI to compare software options, we ensure you appear in the consideration set. We optimize for the evaluation queries that determine which vendors make procurement shortlists.
Competitive Comparison Positioning
AI heavily weights G2, Capterra, and comparison content. We build your presence in the review platforms and comparison articles that AI consults when buyers research alternatives.
Use Case & Solution Content
We structure your content around the problems buyers describe to AI. When someone asks 'What software helps with [specific problem]?', your solution appears as the answer.
Integration & Technical Signals
Buyers ask AI about integrations, security, and technical capabilities. We ensure your technical documentation is AI-readable and your integration ecosystem is clearly communicated.
B2B Software Authority Building
We build your authority in tech publications, industry analyst coverage, and the B2B content sources that AI weights when recommending software solutions.
- Vendor Selection
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Vendor Selection Optimization
When buyers ask AI to compare software options, we ensure you appear in the consideration set. We optimize for the evaluation queries that determine which vendors make procurement shortlists.
- Comparison
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Competitive Comparison Positioning
AI heavily weights G2, Capterra, and comparison content. We build your presence in the review platforms and comparison articles that AI consults when buyers research alternatives.
- Use Cases
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Use Case & Solution Content
We structure your content around the problems buyers describe to AI. When someone asks 'What software helps with [specific problem]?', your solution appears as the answer.
- Integration
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Integration & Technical Signals
Buyers ask AI about integrations, security, and technical capabilities. We ensure your technical documentation is AI-readable and your integration ecosystem is clearly communicated.
- Authority
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B2B Software Authority Building
We build your authority in tech publications, industry analyst coverage, and the B2B content sources that AI weights when recommending software solutions.
Why Choose Search Edge?
When buyers ask AI for software recommendations, will your product be cited? We've analyzed how AI platforms evaluate and recommend B2B software—and we know what it takes to appear in those answers.
When buyers ask AI for software recommendations: G2 and Capterra appear in 70%+ of responses. Established vendors like Salesforce dominate generic queries. Emerging SaaS products often miss the shortlist entirely. We help you compete by building presence in the sources AI trusts.
Website traffic doesn’t close deals. We measure: Demo requests from AI-referred visitors. Pipeline influenced by AI citations. Citation rate for competitive comparison queries. Share of voice vs. direct competitors in AI responses.
SaaS sales involve multiple stakeholders and extended evaluation periods. We optimize for the sequential queries buyers ask throughout their journey—from initial research to final vendor selection.
Getting cited by AI requires authority in trusted B2B sources. We build presence in: Software review platforms (G2, Capterra, TrustRadius). Tech publications and analyst coverage. Integration marketplaces and partner ecosystems. The sources that influence AI recommendations.
Work Process
Our process is designed for SaaS sales cycles. We start by auditing your current AI visibility across buyer research queries, then develop a strategy to position your software as the solution AI recommends.
Book Your Free GEO Strategy Call
In just 30 minutes, we’ll review your brand’s AI search visibility and outline quick wins. No fluff, no obligation, just practical next steps.
Frequently Asked Questions
89% of B2B buyers now use AI in purchasing. When they ask for software recommendations, AI creates shortlists of 3-5 vendors. If you're not cited, you're not considered. We help you become the solution AI recommends.
SEO optimizes for Google's organic results. GEO optimizes for AI-powered responses from ChatGPT, Perplexity, and Claude. We develop strategies that capture buyers in both channels.
Large vendors dominate generic queries, but buyers also ask specific questions about use cases, integrations, and alternatives. We help you capture the queries where you can win.
We track demo requests from AI traffic, pipeline influenced by citations, citation rates for comparison queries, and share of voice vs. direct competitors—metrics that impact revenue.
SaaS GEO typically shows measurable progress within 60-90 days, with significant improvements in AI citation rates over 4-6 months. We provide regular reporting tied to your sales metrics.
We work with seed-stage startups through enterprise SaaS. Our strategies scale based on your competitive landscape, target market, and growth objectives.