About Us
Pioneering the future of AI search optimization
Our Mission
In an era where artificial intelligence is reshaping how customers discover and choose businesses, SearchEdge stands at the forefront of Generative Engine Optimization (GEO). We transform complex AI algorithms into competitive advantages, ensuring your business doesn't just survive the AI revolution—it thrives in it.
Founded by industry veterans with over 15 years of combined experience in enterprise SEO, CRO and digital marketing, we've witnessed the evolution from traditional SEO to the AI-driven future. Our proprietary methodologies have helped Fortune 500 companies and innovative startups alike achieve unprecedented visibility in AI platforms like ChatGPT, Perplexity, and Google's AI Overviews.
Our Edge
Our origin, our method, your impact
Search has shifted from Google links to AI answers. Many strong brands were invisible because their information wasn’t structured or cited. We created SearchEdge to bridge that gap—organizing facts, earning citations, and making brands consistently visible across ChatGPT, Claude, Gemini, and Perplexity.
We use a four-stage workflow: Audit → Relevance → Authority → Scale. First we map queries and citations, then structure entities and intents, reinforce authority with optimized content, and finally measure. KPIs like citation share, sentiment, and coverage ensure every GEO step ties back to real business outcomes.
With GEO, your brand becomes findable in AI answers where decisions happen. Customers see consistent facts and smoother journeys. You gain measurable lift in citations, sentiment, and conversions—delivering trusted visibility, stronger authority, and growth that fits the era of AI-driven search.
- Origin
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Search has shifted from Google links to AI answers. Many strong brands were invisible because their information wasn’t structured or cited. We created SearchEdge to bridge that gap—organizing facts, earning citations, and making brands consistently visible across ChatGPT, Claude, Gemini, and Perplexity.
- Method
-
We use a four-stage workflow: Audit → Relevance → Authority → Scale. First we map queries and citations, then structure entities and intents, reinforce authority with optimized content, and finally measure. KPIs like citation share, sentiment, and coverage ensure every GEO step ties back to real business outcomes.
- Impact
-
With GEO, your brand becomes findable in AI answers where decisions happen. Customers see consistent facts and smoother journeys. You gain measurable lift in citations, sentiment, and conversions—delivering trusted visibility, stronger authority, and growth that fits the era of AI-driven search.
Why Choose SearchEdge?
What you can expect working with SearchEdge
Frequently Asked Questions
SearchEdge is a GEO agency focused on answer-engine visibility—making brands show up in ChatGPT, Claude, Gemini, and Perplexity. We combine relevance engineering, authority building, and citation management to earn trusted mentions in AI answers.
We saw buyers asking AI for answers, not just clicking links. Classic SEO alone missed citations and structured context. We evolved into GEO—organizing facts, earning citations, and aligning content so AI systems reliably reference your brand.
We work in sprints: Audit → Relevance → Authority → Scale. A pilot is usually 4–6 weeks with weekly check-ins and a live dashboard. If the metrics prove value, we expand to quarterly roadmaps.
We track citation share, answer coverage, topical authority, brand sentiment, and assisted conversions. These metrics show whether AI systems reference your brand when customers compare, evaluate, and buy.
Mid-market and enterprise brands in technology, professional services, ecommerce, hospitality, and education. Multi-SKU catalogs or complex services benefit most from structured context and consistent citations in AI answers.
We operate from Toronto, Orlando and Dubai, giving near 24-hour progress. Collaboration is transparent—shared dashboards, Slack/Teams channels, and weekly reviews with clear owners, dates, and KPIs.
You do. All content, schemas, ontologies, dashboards, and playbooks are client-owned and portable. We build with open formats so your team can maintain or migrate without lock-in.
Book Your Free GEO Strategy Call
In just 30 minutes, we’ll review your brand’s AI search visibility and outline quick wins. No fluff, no obligation, just practical next steps.