We map where you currently appear in AI answers—and where you’re missing. Our audit reveals citation gaps, competitor positioning, and the specific queries where you should be the answer but aren’t.
AI Search Optimization (GEO)
Engineering Your Dominance in AI Search
Your Brand in Every AI Answer
ChatGPT, Perplexity, and Google AI Overviews are becoming the first stop for customer research. When someone asks AI for recommendations in your category, your brand should be the answer. Our Generative Engine Optimization (GEO) service ensures your content is structured, optimized, and positioned to be cited by AI platforms—turning AI search into a consistent source of qualified visibility and leads.
AI-Ready Content Optimization
Content restructured for how AI reads and cites. Modular formats, clear answers, semantic structure—optimized for AI platforms to parse, understand, and feature as a trusted source
Prompt & Query Research
Identify the exact questions your customers ask AI. Map conversational queries, long-tail prompts, and decision-stage questions—then build a content strategy that positions you as the answer.
Schema & Structured Data
Advanced schema markup that tells AI exactly what your content means. Product schemas, FAQ schemas, organization markup—the technical foundation that makes your brand machine-readable and citation-ready.
Featured Snippet Optimization
Content engineered to win featured snippets and AI summaries. Clear, concise, authoritative answers formatted for direct citation in AI-generated responses.
Entity & Knowledge Graph Optimization
Build your brand's presence in AI knowledge graphs. Entity connections, relationship mapping, and authority signals that help AI recognize your brand as a trusted, recommendable source in your category.
- Content
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AI-Ready Content Optimization
Content restructured for how AI reads and cites. Modular formats, clear answers, semantic structure—optimized for AI platforms to parse, understand, and feature as a trusted source
- Research
-
Prompt & Query Research
Identify the exact questions your customers ask AI. Map conversational queries, long-tail prompts, and decision-stage questions—then build a content strategy that positions you as the answer.
- Schema
-
Schema & Structured Data
Advanced schema markup that tells AI exactly what your content means. Product schemas, FAQ schemas, organization markup—the technical foundation that makes your brand machine-readable and citation-ready.
- Snippets
-
Featured Snippet Optimization
Content engineered to win featured snippets and AI summaries. Clear, concise, authoritative answers formatted for direct citation in AI-generated responses.
- Entities
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Entity & Knowledge Graph Optimization
Build your brand's presence in AI knowledge graphs. Entity connections, relationship mapping, and authority signals that help AI recognize your brand as a trusted, recommendable source in your category.
Why Choose Search Edge?
We understand how generative AI decides what to cite. Our approach maps the architecture of ChatGPT, Perplexity, and Gemini—then aligns your content with what these platforms prioritize. The result: a strategic roadmap built on how AI actually works, not guesswork.
Based on audit findings, we deliver a prioritized roadmap: schema recommendations, entity optimization opportunities, and content restructuring guidance. Clear priorities, clear rationale—ready for your team to act on.
We identify the questions your customers ask AI—and map the content strategy to own those answers. Our approach targets the authority signals AI platforms weight most heavily.
AI platforms evolve constantly. We track your citation share, coverage, and sentiment—providing reports that tie visibility to business outcomes, with recommendations for ongoing optimization.
Work Process
Our process is designed to deliver measurable results as quickly as possible. We start with a deep audit to understand your current state, then engineer a custom solution to address your specific needs, and finally, we execute a strategy to help you dominate your market.
Book Your Free GEO Strategy Call
In just 30 minutes, we’ll review your brand’s AI search visibility and outline quick wins. No fluff, no obligation, just practical next steps.
Frequently Asked Questions
GEO is the practice of optimizing your content and technical infrastructure to be cited and recommended by AI platforms like ChatGPT, Perplexity, and Google AI Overviews. It focuses on how AI discovers, understands, and references your brand in its responses.
SEO optimizes for search engine rankings. GEO optimizes for AI citations. Different algorithms, different signals, different content structures—GEO targets how AI platforms decide which sources to reference and recommend.
Increased visibility in AI-generated responses, higher citation rates across AI platforms, and more qualified traffic from customers who found you through AI recommendations. Results vary by industry and competitive landscape.
Initial visibility improvements typically appear within 8-12 weeks. Significant citation growth usually develops over 4-6 months as AI platforms re-crawl and re-index optimized content.
Companies in competitive categories where customers research before buying—B2B technology, professional services, healthcare, financial services, and e-commerce. If your customers ask AI for recommendations in your category, GEO matters.
Citation tracking across major AI platforms, visibility scoring for priority prompts, share of voice vs. competitors, and traffic/lead attribution from AI-referred visits. Regular reporting ties visibility metrics to business outcomes.